AMMAN — CARE International on Sunday launched an initiative to empower women economically, socially and politically in their communities to benefit themselves, their families and the country, according to organisers.
“Baderi” (take the initiative) aims at encouraging women to set up their own businesses — whether from their homes, shops or offices — to create a “better economic future” for their family members and community, CARE International said.
The initiative highlights the achievements and success stories of 10 Jordanian women to motivate women in the capital, governorates and rural areas to start their own businesses, CARE Jordan Country Director Salam Kanaan said.
“In 2013, the Kingdom ranked 99 out of 148 countries regarding gender equality, according to a report on the gender gap,” Kanaan added at a ceremony to launch the project.
Women’s economic participation in Jordan witnessed a drop last year, declining from 14.2 to 12.2 per cent, Senator Mai Abul Samen, who is also the president of General Federation of Jordanian Women, said at the ceremony.
“This means the education of women goes to waste… they do not benefit from it,” she added.
Ethar Ghoul, who launched the Baderi project, said initiative members asked several organisations and entities to nominate women leaders in different fields and business owners submitted 50 applications.
“The criteria were not only about having a business; it included their aim to develop and serve the local community.”
“The goals of Baderi include delivering a unified message, refining skills, sharing experiences, inspiring to change and developing communication skills,” she said.
The 10 women selected are from Irbid’s Balaama, Zarqa, Amman, Fuheis, Madaba, Tafileh, Maan and Aqaba’s Diseh village.
The initiative entails three tours around the Kingdom.
“The first tour will take place in Irbid, Jerash and Ajloun; the second will be in Amman and its surroundings; and the third will cover Aqaba, Diseh village, Wadi Rum and Maan,” Ghoul said.
The message will be delivered through plays, performances, stand-up comedy and awareness lectures, she added.
Fuheis’ Ilham Ziadat, who was chosen among the 10 businesswomen, said she had a job in a government-owned company but was not satisfied until she reached her goal.
“Although the job was good, I didn’t feel content, so I started a business to sell Dead Sea products,” she told The Jordan Times.
Ziadat tested the products in her kitchen before selling them, and it took her two years instead of eight to repay the loan for the project’s seed money.
She and her husband now export Dead Sea products to 42 countries around the world, including China.
In 2008, she lost her son, Yazan Aranki, who was a member of the air force and killed in the line of duty; however, this gave her the motivation to establish an initiative to treat people for free in memory of her son.
“Giving reduces the pain. Someone out there is benefitting from these services,” Ziadat said.
The other selected businesswomen work in different sectors, achieving success in a water company, retail, fashion design, mosaics and homemade food.
Social Development Ministry Secretary General Omar Hamzeh, who was deputising for the minister, Reem Abu Hassan, said Jordanian women are partners in creating a better future.
“You cannot find one sector or field that women aren’t involved in, One of the important features of a successful place is teamwork,” he said at the ceremony.