Swedish embassy holds event for women entrepreneurs

AMMAN — Under the banner “#EmpowerWomenJo”, the Embassy of Sweden on Tuesday hosted over 100 of the country’s foremost business leaders, influencers and investors to discuss how women’s entrepreneurship can be strengthened in Jordan to shape a sustainable future, according to a statement from the embassy.

The event concluded a two-week training for promising women-led startups during which participants learned how to develop a business idea, identify new markets, calculate their profit margins and convince investors, according to Sweden’s Chargé d’Affaires Jakob Ström.

The event also attracted the top strata of women business leaders in Jordan and representatives of Swedish companies, among them IKEA, Ericsson, TetraPak and ABB, the statement said. The training was arranged in partnership with Creative Startups and with support from the EU.