AMMAN — Her Majesty Queen Rania on Wednesday met with the founder of “Go Local, Support Local,” an initiative that aims to create awareness about the importance of supporting local industries and re-injecting money back into the Jordanian economy.
Representatives from the different sectors supported by the initiative also attended the meeting, held at the Fann Wa Chai Café in the capital’s Jabal Luweibdeh neighbourhood, according to a statement from Her Majesty’s office.
Queen Rania asserted the importance of employing the energy of young people and their creativity to support and empower local industries, projects and talents.
Noting that the initiative plays a vital role in increasing consumer confidence in local products, Her Majesty expressed her support for its goals and efforts.
Luma Qadoumi, founder of “Go Local, Support Local,” explained that the initiative mainly supports businesses, services and start-ups, farmers and producers, community-based organisations, as well as artists and musicians.
By supporting local enterprises, the initiative channels money back into the local economy, thus creating more jobs, the statement said.
It also aims at diversifying opportunities for local employment and stopping the brain drain by helping local entrepreneurs survive, pushing local businesses to outperform foreign competitors, and creating a connection between consumers and businesses.
The initiative employs both traditional and social media to raise awareness about its mission and promote its goals, according to the statement.
Using Facebook, Twitter, Instagram, billboards, magazines, TV spots and various online campaigns, the initiative seeks to reach the largest number of people across the Kingdom.
During Wednesday’s meeting, the other attendees talked about their work and the challenges they face, as well as the successes that they are proud of.
They also discussed ways of building on their accomplishments so as to include as many beneficiaries as possible.
