Jordan sees 13% surge in tourist arrivals in Q1 2025

AMMAN — Jordan’s tourism sector witnessed a strong upswing in the first quarter of 2025, with international arrivals reaching around 1.5 million, a 13 per cent increase from the same period in 2024, when arrivals stood at around 1.3 million.

Tourism experts and academics view the increase in visitor numbers and tourism-generated income as a clear sign of the sector’s ongoing recovery. Speaking to The Jordan Times, they said the rise reflects renewed international interest and growing momentum in inbound travel to the Kingdom.

Ahmad Odeh, an expert in hospitality operations and tourism management, described the growth as “an indication of renewed momentum in the sector,” noting that tourism is once again playing a vital role in supporting Jordan’s economy.

The improvement has been largely attributed to recent government efforts to streamline entry procedures. One key measure by the Ministry of Interior allows foreign residents in Gulf countries and select other nations to enter Jordan without prior approvals, a move commended by industry stakeholders.

Tourism development consultant Noura Hadid also pointed to ongoing promotional campaigns led by the Tourism Ministry, saying they have enhanced Jordan’s global visibility and strengthened its appeal as a unique travel destination.

Despite the positive indicators, experts emphasised the need to maintain momentum. Continued investment in domestic and international marketing, as well as efforts to diversify tourism offerings, are essential for sustained growth.

Economist Waseem Hussein said that improving regional stability has contributed to the rise in tourist arrivals. “It reinforces Jordan’s image as a safe and attractive destination in the region,” he added, highlighting the importance of continued collaboration between the public and private sectors.