JMI, UN sign partnership to promote gender equality in media

AMMAN — The Jordan Media Institute (JMI) on Monday signed a landmark partnership agreement with UN Women aimed at promoting gender equality in the media sector,and advance gender-responsive reporting.

The agreement, signed under the patronage and in the presence of HRH Princess Rym Ali, JMI founder, is part of a wider endeavour empower women across Jordanian media platforms.

Funded by by the Italian Agency for Development Cooperation, the agreement was signed by JMI CEO HaniaBarqawi and UN Women Representative to Jordan Nicolas Burniat. 

Speaking at the signing ceremony, Minister of Government Communication Mohammad Momani praised HRH Princess Rym Ali for her long-standing commitment to professional journalism and her role in promoting media as a catalyst for positive social change.

“This partnership marks a significant contribution to our national journey to enhance media coverage of humanitarian, social, and cultural issues,” Momani, who is also the government spokesperson said, adding that the “media plays a pivotal role in translating public policy into public understanding grounded in Jordan’s enduring values of justice, respect, and dialogue.”

Momani stressed that the media must act as a bridge between government commitments and societal realities. “The Ministry of Government Communication continues to build partnerships that nurture a professional media environment, one that values diversity, ensures fairness and balance, and promotes social and national values.”

He also emphasised the importance of “moving beyond mere fact-reporting”, urging media professionals to contribute to shaping public opinion in ways that equally represent women and men, dismantle stereotypes, and uphold the nation’s cultural and ethical fabric.

 Minister of Social Development Wafa Bani Mustafa,praised the agreement as a step forward in building a balanced media narrative that reflects the true diversity of Jordanian society and fosters equality.

“Education and media are the twin pillars of reshaping perceptions of women’s roles in society,” Bani Mustafa said. “This agreement is an important milestone that not only supports women’s empowerment but also reinforces values of social justice.”

In her remarks, JMI CEO Hania Barqawi said the project reflects a growing urgency to strengthen gender-sensitive reporting in Jordan.

“Despite women’s extensive contributions across all sectors, their stories remain underrepresented,” she said, adding, “This initiative is about equipping journalists with the tools to better spotlight women’s experiences and leadership in Jordanian society.”

UN Women Representative Nicolas Burniat highlighted the transformative power of media in reshaping social narratives.

“Media holds immense influence in challenging stereotypes and building fairer societies,” he said. “This partnership is not simply about training; it is about changing the story. By investing in the voices shaping public discourse, we create space for women’s stories to be seen, heard, and valued.”

Representing the Italian government, Deputy Ambassador Giorgio Bassotti underlined Italy’s support for the agreement and reaffirmed the importance of strengthening such partnerships.

“This initiative is crucial to developing gender-sensitive reporting guidelines and raising awareness of women’s roles in politics and society,” he said.

“We are proud to support efforts that contribute to a more inclusive media landscape.”

The signing ceremony was attended by government officials, media professionals, and representatives of international organisations.