CBJ launches ‘Save to Bloom’ financial initiative

AMMAN — The Central Bank of Jordan (CBJ) launched its “Save to Bloom” initiative targeting women, young people and children under the age of 15 on Monday on the CBJ premises.

The initiative is a joint effort between the CBJ and governmental and non-governmental organisations in the Kingdom.

“This initiative aims to reinforce financial education and positive saving habits among young people and women,” CBJ Governor Zeyad Fareez said during the opening speech. 

He noted that savings rates among women have increased dramatically during recent years, adding that women’s financial independence is essential for their empowerment and therefore, “reinforcing financial education among women helps the whole of society”.

“Savings rates in Jordan are among the lowest rates in the region,” said CBJ’s Head of Financial Inclusion Sameer Kazaa.

Kazaa added that the initiative will target all Jordanian governorates and that financial awareness campaigns targeting different sectors of society will be held.

Additionally, thousands of books on financial literacy will be printed and distributed to school libraries alongside a drive in which children will receive a piggy-bank, according to Kazaa.