AmCham-Jordan holds webinar on digital marketing, e-commerce

AMMAN — The American Chamber of Commerce in Jordan (AmCham-Jordan) held a webinar on Thursday on “Digital Marketing & E-Commerce” to help Jordanian exporting companies make better use of the opportunities brought by the significant raise in the use of digital tool and e-marketplace that resulted from the COVID-19 pandemic.

The webinar shed light on how these digital tools can help increase global sales and exports, with a specific focus on the US market, according to an AmCham-Jordan statement.

The webinar was attended by over 80 companies from the goods and services sectors. 

The event heard from US specialists and practitioners on how to effectively utilise virtual marketplaces and digital marketing techniques to reach consumers and create brand recognition and loyalty, as well as how to connect with buyers and grow business partnerships. 

Moderating the webinar, Ahmad Hammad, director of Economic Policy at the Ministry of Industry, Trade and Supply, spoke about the government’s efforts to develop a national e-trade strategy that will respond to companies’ needs. 

Mohammed Bataineh, AmCham-Jordan chairman, reiterated the association’s commitment to work hand in hand with partners and effectively respond to enterprises’ needs in the e-trade area.

He said that AmCham-Jordan will hold in-depth workshops on both virtual market places and digital marketing before the end of the year.