Royal Jordanian wins awards for social media campaign

AMMAN — Royal Jordanian (RJ) continues with lively marketing advertisements placed on social media, a trend the airline first adopted in October 2016, before the US elections, when it started using smart messages, with the aim of being in tune with the daily lives and concerns of the public.

The tone of the RJ messages is unique; it targets most recent events in a humorous way while also promoting a sense of patriotism among Jordanians through the adoption of the message “Be Jordanian, Be Smart, Fly Royal Jordanian”. The feedback, according to figures, has been very positive. RJ’s fan base on the main social media platforms increased by an average of 25 per cent since last October.

The airline also received tremendous exposure through global news articles, and was awarded 1 Grand Prix, 2 Gold and 2 Silver prizes at the Dubai LYNX awards 2017 for the US elections post, which essentially kicked off the new communication approach.

RJ President/CEO Stefan Pichler voiced pride in the cheerful spirit of the advertisements and their positive impact. “The objective of Royal Jordanian is for our communication messages to be full of fun, realistic and relevant. We are firm believers in the importance of the service delivery experience — the soft product — and we aim to put a smile on every passenger’s face,” Pichler said.